Video
SCENT CONFUSION
Beardbrand, 2020
By the end of 2020, Beardbrand had launched a full line of 12 grooming products available in matching fragrances. Beardbrand trademarked the term “Scent Confusion,” and used it to describe what happened when you used grooming products that all had different scent profiles.
I wrote and performed this scent confusion ad, which was shot in one take and produced in-house.
GIVE LOCAL 757
Virginia Beach SPCA, 2018
Give Local 757 is a 24-hour fundraising initiative in the Hampton Roads area of Virginia. Campaigns are largely online with a heavy emphasis on connecting with your audience on Facebook. In 2018, we focused on a general fundraising campaign. Actor Terry O’Quinn agreed to be the face of our campaign and talk about why he would be supporting the Virginia Beach SPCA during Give Local 757.
I directed, filmed (with an iPhone), edited, and co-wrote the script for this ad. Our organic reach for this video was 40% of our audience.