Fragrance Descriptions

BLACK SAILS

A limited-edition, Black-Friday exclusive Beard Oil fragrance launched by Beardbrand in 2020. Black Sails sold out within two hours of being launched.

Black Sails opens with the strong, briny smell of coastal seaweed. This gives way to softer fragrances of oakmoss, salt-air, and ambergris when warmed in the hands. Finally, the spicy sweetness of citrus and bourbon becomes increasingly prominent as Black Sails settles in. It’s a fragrance that is daring and alluring, taking you on a journey from the coastline to the open sea to the captain’s quarters.

STONE MASON

A new fragrance produced by Beardbrand exclusively for Target and launched in 2020.

Complex and cool like the profession of its namesake, Stone Mason is masculine and fresh. The earthy, woodsy scents of leather and sandalwood are combined with strong, powerful musk and crisp, clean air. The result is a well-balanced fragrance that reminds you success doesn’t happen overnight — it’s built stone by stone.

BOLD FORTUNE

A limited-edition Utility Oil fragrance collaboration with Jeremy Siers launched by Beardbrand in 2022.

Fortune favors the bold, and in collaboration with Jeremy Siers, we bring you our smoothest ever limited-edition fragrance. Charred white oak and vintage leather couple with hits of saffron and oud to create a slow-burning scent blend that lingers like cigar smoke, trails like whiskey legs on the side of a glass, and ages almost as well as you do. Be bold because there is no fortune but that which we make.

OPEN ROAD

Fragrance concept.

I always do my best thinking on the open road, just as the sun turns the mountains from black to blue-gray. The engine hum drowns out the rest of the world, and it smells a little like motor oil, a leather jacket, and a hint of last night.